In a nutshell. I build and lead content operations for media companies, brands, and corporates: designing editorial workflows, selecting and implementing the right tech stack, and scaling newsrooms and content studios across markets and languages.
Strategy and systems are my focus, but I stay hands-on by design: writing, editing, and shaping content alongside the teams I lead.
Work • Current focus • LinkedIn
Writing & Publishing • Bio

Work
Half my career inside media companies and publishers, the other half within brands and corporates. At heart, I’ll always be a media professional: that legacy shapes every content and communication initiative I lead.
Today: VP Content at EDM Publications, a Germany-based business information publisher. I lead a distributed newsroom as Editor-in-Chief while redesigning content operations for global scale: lean, tech-supported workflows, from automated newsgathering to AI-assisted editing and research. Editorial strategy built around user needs for decision-makers, leaders, and investors.
Past
Media companies
- RED BULL MEDIA HOUSE Global Head Digital RB Channels
- DE AGOSTINI PUBLISHING EU Head of Digital
- MEDIASET (NOW: MFE) Digital Product Manager
Brands & Corporates
- SONOVA GROUP Head of Content & Design
- FOUNDAMENTAL.VC Brand & Content Director
- INDUSTRY DIVE Content Strategy Director
By the Numbers
- TEAM LEADERSHIP Led international content teams of up to 21 FTEs and 100+ freelancers across editorial, creative, and production functions.
- BUDGET MANAGEMENT Managed annual budgets of up to €7M for content commissioning, licensing, and content tech infrastructure.
- GLOBAL REACH Oversaw operations across 50 countries and 4 languages, including full responsibility for localization teams and workflows.
Areas of expertise
CONTENT OPERATIONS
I build and run the systems behind content production: workflows, vendor management, tech stack, team coordination. I create the conditions for teams to deliver great content at scale and on time.
CONTENT STRATEGY & GOVERNANCE
I define how content supports business and brand goals: messaging frameworks, channel architecture, editorial standards, QA processes, and rights management.
PRODUCT & EXPERIENCE
I work at the intersection of content and product, ensuring content architecture serves real user needs and that UX enables content to reach the right audience. I speak product and dev fluently.
MARKETING CONTENT
I bring an editorial lens to performance goals: helping teams grow audiences and convert customers without losing voice or standards. I shape messaging and formats, not run campaigns.
Current Focus

Planning and editorial calendar
Without a shared plan, a newsroom descends into chaos.
I designed and implemented an Airtable-based editorial calendar that connects content strategy, audience priorities, task assignment, and the marketing calendar—giving distributed teams a single source of truth, from idea to publish.

Automated News Gathering
Timely intelligence at scale requires more than human effort alone.
I’m building an AI-supported news gathering layer—currently experimenting with Claude Projects, Gemini Gems, and Perplexity to find the right fit for a lean, distributed newsroom. Work in progress, direction clear.
Have a tool to suggest or a solution that fits? Send me an email.

Editorial Network & Newsroom Leadership
For over two decades, I’ve built and led international networks of authors and contributors across audiovisual and editorial media—from Red Bull’s 100+ global contributors to today’s distributed team at SGI Europe.
My strength lies in transforming dispersed freelancers and editors into a coherent, accountable newsroom with shared standards and a unified voice.

Content UX & Strategy
Great content strategy today follows the user needs model — the same framework adopted by the world’s best publishers.
I work at the intersection of content and product (what some call content design): ensuring content architecture serves real audience needs, and that UX enables content to reach the right reader at the right moment.
Education, Training, Languages
Education
- M.Sc. Business Administration
Bocconi University, Milan 110/110
In 2025, Bocconi ranked 10th globally for Business & Management Studies (QS), 7th in the world for Marketing (QS), and 4th globally for its MBA program (Financial Times). - Executive Leadership Program
IE Business School and IBC Kolding, DK
IBC Kolding is a campus of the International Business College (IBC) in Denmark: it provides vocational training, specialized programs like an international class in project management, and international business courses.
Training
- Agile Product Owner
Scrum Alliance, Vienna, 2014
Scrum Alliance is is the largest certifying body for Scrum professionals, founded in 2001 to promote Scrum and Agile practices. - Design Thinking
Hasso Plattner Institute, 2016
The Hasso Plattner Institute (HPI) is a top-ranked, privately funded centre of excellence for digital engineering located in Potsdam, Germany. Founded in 1998, it jointly operates the Digital Engineering Faculty with the University of Potsdam.
Languages
- English C2
- German C1/2
- Italian MT
- French ELEM
- Ivrit ELEM
Media

Stories big and small that start in Berlin and look eastward, where the heart of the continent beats and its future is shaped.
✍️ Digital Essays 📷 Photo Stories 🎙️ Podcast
From Berlin, Europe looks clearer—its history, its contradictions, its possible future.
Beyond Berlin dives into the stories that define this continent: memory, culture, politics, and the arts. It’s about how the past still breathes in the present, and how the line between East and West can finally blur.
It’s an evolving project—a mix of essays, photo stories, and podcasts that follow Europe’s pulse beyond its old borders.
This is also a personal statement. I am a social liberal European who refuses to accept decline as fate.
I believe Europe must rediscover pride—without forgetting its tragedies, but without being trapped by them.
“Make Europe Great Again” shouldn’t be taboo—it should be a challenge. Less guilt. Less moral posturing. Less dependency. Less empty cosmopolitanism. Less “global South-ism”. More identity. More confidence. More Europe.
Subscribe for free on beyondberlin @ Substack
Read my latest essays

Der Essay “Der Golem” ist auch auf Deutsch verfĂĽgbar. Il saggio è disponibile anche in italiano.




Beyondberlin.substack.com (English)
Berlino <-> Europa in italiano
Blogs
Beyond Berlin
Stories big and small that start in Berlin and look eastward, where the heart of the continent beats and its future is shaped.
beyondberlin.substack.com ↗
Berlino⬄Europa
Storie grandi e piccole che iniziano a Berlino e guardano verso est, dove batte il cuore dell’Europa e si scrive il suo futuro.
berlinoeuropa.substack.com ↗
Publications
Tedesco ma non troppo
Una lingua e dieci motivi per amarla. Con Valentina Giuliani · Edizioni ETS, 2026
Scheda editore ↗
Podcast ↗
Campione della memoria
Memoria storica in Germania: come è nata e dove sta andando l’Erinnerungskultur
Info e download ↗
Info
Proud, passionate citizen of one Europe: one that goes from Lisbon to Luhansk, from Tromsø to Tbilisi.
🇪🇺 🇮🇹 🇩🇪 🇦🇹 🇺🇦 🇬🇪
