Half my career inside media companies and publishers, the other half within brands and corporates. At heart, I’ll always be a media professional: that legacy shapes every content and communication initiative I lead.

Today

VP Content at EDM Publications, a Germany-based business information publisher. I lead a distributed newsroom as Editor-in-Chief while redesigning content operations for global scale: lean, tech-supported workflows, from automated newsgathering to AI-assisted editing and research. Editorial strategy built around user needs for decision-makers, leaders, and investors.

Before

By the numbers

► CONTENT OPERATIONS
I build and run the systems behind content production: workflows, vendor management, tech stack, team coordination. I create the conditions for teams to deliver great content at scale and on time.

► CONTENT STRATEGY & GOVERNANCE
I define how content supports business and brand goals: messaging frameworks, channel architecture, editorial standards, QA processes, and rights management.

► PRODUCT & EXPERIENCE
I work at the intersection of content and product, ensuring content architecture serves real user needs and that UX enables content to reach the right audience. I speak product and dev fluently.

► MARKETING CONTENT
I bring an editorial lens to performance goals: helping teams grow audiences and convert customers without losing voice or standards. I shape messaging and formats, not run campaigns.

Current Focus

I’m transforming a traditional B2B publisher into an intelligence-driven editorial operation: introducing strategic frameworks from the best in publishing, from the User Needs Model to audience-first planning, and building AI-enhanced workflows across the newsroom. The work happens at EDM Publications / SGI Europe. The thinking is public, documented via a Transformation Diary on LinkedIn:

Can a small publisher compete with the best? I am going to find out.

Sporting Goods Intelligence Europe. The word Intelligence was always the direction.

www.linkedin.com

Five questions. One framework. How we are rethinking every piece of content we publish.

In my first post I said the word Intelligence was always the direction. What I did not say, because I was still working it out, was what that actually requires in practice.

www.linkedin.com

Are personas needed in B2B publishing? Not the way marketing taught you.

Two weeks ago I published the second installment of this diary, about the User Needs Model: a framework originally developed at BBC World Service that organizes content not by topic or format, but by the underlying job a reader is trying to get done when they open it. I adapted it for our super-vert

www.linkedin.com

Your point of view is the conversion tool.

Generative AI can match you on facts. It cannot match you on perspective.

www.linkedin.com

Next in the diary: how Airtable became the newsroom’s central nervous system. Why metadata is the unsexy layer that makes intelligence-driven publishing possible. And how Claude and retrieval-augmented generation are becoming the editorial team’s institutional memory: ensuring consistency across what we publish, surfacing what we’ve already covered, and assisting newsletter production with contextual understanding of our own archive.

Education

Training

Languages

English C2 • German C1/2 • Italian MT • French ELEM • Ivrit ELEM